Korea Buzz – Lee Min Ho’s Etude House Singapore Promo Trip

(Translated from 스포츠조선) Lee Min Ho’s Etude House promotion has continued from Taiwan-Singapore-Malaysia.

After ending the promo trip on 23th October in Taiwan, Lee Min Ho has arrived in Singapore on 24th October noon. It was a hectic breatheless schedule.

After arriving at 1pm, he headed to the hotel from the airport and had a press conference at 2:30pm for 1 hour duration inside a hall at Raffles hotel.

At around 3:40pm, he headed for the fanmeeting session at Etude House outlet located at Plaza Singapura, a shopping mall located at central Singapore. But as fans started to surround outside Etude House store from 2pm, there were around 3000 fans in the mall and the situation became chaotic. Over 30 security personnel were there to control the situation. At 4pm, the organizer has decided to call off the fanmeeting promotional event due to safety and security reasons. They said, “If Lee Min Ho was to appear, there may be inevitable risk of accidents happen.” When the notification of cancellation of event was announced, Etude House gave away around 2000 file folders printed with Lee Min Ho’s image and facial cottons in way of apology to appease the disappointed fans.

At 5pm, Lee Min Ho headed to a famous club, St James Power Station, to have his private fan sign event. After his official schedule ended at 7pm, he headed to a famous Korean restaurant to have his dinner. Only his manager, stylist and staff were inside the dining room. There were 2 security personnel on guard outside the room and only 2 restaurant staff were allowed in.

They have spent 2 hours inside the dining room and “Scissors, Paper, Stone” game sounds and laughters were heard non-stop. The restaurant person-in-charge said, “They were playing “Scissors, Paper, Stone” game and the loser will need to eat lettuces with mustard sauce as penalty.”

(translation copyrights credit – gongjunim.wordpress.com)

Lee Min Ho arriving at Singapore Changi Airport:


Lee Min Ho’s Etude House Promo – Asia Tour


It has been confirmed that Lee Min Ho will be touring Asia to promote Etude House brand from 23rd to 25th October 2009. His promotional tour will start from Taiwan on 23rd October, followed by 24th October in Singapore and he will move on to his last stop in Malaysia on 25th October.

(source with thanks to Etude House Global and Yahoo! Korea)

Lee Min Ho’s Etude House Promo – Singapore Trip Schedule


Lee Min Ho will be dropping by Singapore for Etude House promo trip on 24th October. You can check out more details on his trip schedule as below:

24/10/2009 (Sat)
12:30pm: Arrives Singapore (via Singapore Airlines from Taipei)
2:30pm: Press Conference @ Raffles Hotel
4:00pm: Special Appearance as Shop Manager @ Etude House 
                 (Plaza Singapura outlet)
5:00pm: “Etude House Party” @ St James Power Station Movida 
                 (Closed-door private event for 50 VIPs & 100 fans)

25/10/2009 (Sun)
Lee Min Ho will be taking his free time to browse around Singapore and will leave Singapore for Korea at night.


Fans of Lee Min Ho, do not miss out this exclusive chance!

Korea Buzz – Lee Min Ho and Park Shin Hye Summer Image for Etude House


(Translated from 조이뉴스24) Etude House brand endorsers, Lee Min Ho and Park Shin Hye, new summer images are released in pictorial and video.

To commemorate Korea’s first all functions waterproof mascara “Proof 10 Makeup”, the CF filming took place in Thailand. Lee Min Ho is surprisingly turned into a makeup artiste in this video. You can catch his actions inside the CF video.

Lee Min Ho and Park Shin Hye’s summer pictorial are released  in 4 versions namely, “Sweet Marine Look”, Funny Resort Look”, “Ethnic Look” and “Bling Bling Beach Look”. You can catch the youthful and attractive photos of the summer pictorial through Etude House homepage.

For commemoration of Etude House, from today till 20 July, there is a “Minho-Shinhye’s Thailand Video Event” held at Etude House homepage. Everyone is welcome to participate in this event via the homepage. You can take part by leaving comments down after viewing Lee Min Ho and Park Shin Hye’s video.

You can find more information at Etude House homepage.

(translation copyrights credit – gongjunim.wordpress.com)


Catch the CF Video here:

Korea Buzz – Lee Min Ho Limited Edition Traffic Card


(Translated from 조이뉴스24) Korea’s smart card (T-Money) has come into collaboration with Korea beauty’s brand, Etude House, to jointly produce Lee Min Ho’s limited edition traffic card. They hope to present this limited edition traffic card as gift and they are targeting at capturing the attention of female customers.

Lee Min Ho’s limited edition traffic card was specially designed for the partnership between T-Money and Etude House. You can use this limited edition traffic card for both T-Money and Etude House billing transactions. Only a limited quantity has been produced.

From today (25 May 2009) till 30 May 2009, for customers who made purchases above 10000 won at Etude House store and paid through T-Money, they are entitled to Lee Min Ho’s limited edition traffic card. It is based on first come first basis.